If you’re new to the SEO game of getting found online, there are several types of SEO styles out there. However, picking the right one is a necessary step towards getting maximum higher rankings. Let’s go over some of the choices:
Local SEO is perfect for businesses that sell products or services to a specific geographical area, like within a certain zip code or city. Examples would include local service providers like doctors, and lawyers, or retail businesses like pawn shops, restaurants, etc. Local SEO plans focus mostly on local website optimization, as well as search engine local listing profiles; like Google Maps and Places.
Organic or natural SEO is perfect for businesses or websites that sell products or services to a wide audience, not necessarily locally. Examples would include: bloggers, E-commerce websites, affiliate marketers, and resources. Organic SEO plans focus on optimizing your website by using on-page tactics and link building, along with quality content creation.
On-site SEO focuses on making a website relevant and accessible. This plan is for site owners who may have quality content on their site, but who lack the knowledge of how to markup their pages for search engines. On-site SEO includes setting up search engine friendly navigation, sitemaps (HTML and XML), strategic page interlinking, as well as ensuring maximum website visibility and accessibility to users and search engines.
Off-site SEO is geared towards site owners who may be working with a web developer already who handles on-site SEO, but who is not ranking well due to a lack of search engine authority. Off-site SEO and link building plans bring authority (measured through different metrics) to your site by way of off-site blog posts, lenses, guest posts, profiles, niche directories, social bookmarking, and natural link building.
You may already know that Search Engine Optimization (SEO) is the practice of optimizing a website to appear in search results. At Mvestor Media, we specialize in this constantly changing industry.
SEO requires consistent monitoring of both your site and of your competitors. By hiring us to optimize your site, we will enable different search engines like Google, Yahoo, Bing, etc., to find your business among the ranks of websites. As people search for services and products or information online, a properly optimized site will pop up more often and therefore generate more web traffic to your site. There are literally thousands of signals that search engines use, but the major elements compose of:
Even if your website ranks #1 for some of its targeted keywords, there are many reasons why you should apply SEO strategies to your online presence.
Chances are, you have searched in Google for a product similar to those you sell. So, when you type in the keywords that relate to your business, does your website appear on the first page? What about the top three? If not, it is likely that the reason why your competitor’s websites rank higher than yours is because they are actively optimizing their websites. Shouldn’t this reason alone give you motivation to optimize?
What would somebody search for when looking for your product or service? Do you sell nationally or just locally within your city or state? Either way, your product or service has search volume. That means you have clout, so be creative with your SEO strategies. Use the Google Adwords Keyword Tool and Google Insights for Search to get ideas of keywords and phrases, as well as values of search volume for specific keywords.
After a successful SEO plan has been implemented, your site will be user and search engine friendly. Content on your site will be well written, expressing ideas, products, and/or services effectively. All of this will amount to a higher conversion rate of your website visitors. Users will have a great experience on your site, making the web a quality tool for the millions of users on Earth.
For the most part, yes. Google and other search engines like the right kind of SEO. Unfortunately, there are a lot of search engine optimization companies out there who use shady and spam tactics to get websites ranking. However, tactics like these never contribute to a long-term ranking strategy for a website. Watch Google’s very own Matt Cuts (Head of Webspam) explain Google’s view on search engine optimization and how it can benefit the web, users, and site owners.