People are looking for you, every day. Whether you know it or not, they need you! Every day, consumers search the web using keywords that relate to your local business. With the right tools, expertise and strategy, your business can rank higher in major search engines.
Optimizing for local search is a little bit different than optimizing for organic search. However, there is a general protocol we follow:
We use a variety of on-page SEO tactics to make your website and specific location pages relevant for keywords and geographical location. Making use of the proper hCard format is an important and critical step for this process.
Optimizing and claiming profiles in major search engines, like Google, Yahoo!, and Bing is the next important step in the local search ranking process. We will optimize those profiles with keywords, photos, videos, and specific categories to make it easier for search engine users to find you. We will match your business Name, Address, and Phone Number (NAP) with that of the post office for standardization purposes.
Citations for local searches are the equivalent of backlinks for organic search. This means that if local search platforms, or any website, simply list your business with a matching business Name, Address, and Phone Number (NAP), your business will have ranking authority, just as backlinks would do for an organic search. We will list your business in up to 240 local search platforms, giving your business the citations it needs to rank well in local searches.
Receiving customer reviews is an important signal for search engines to rank your business locally. Together, we will come up with a strategy to get your business honest and credible reviews on your local listing profiles. It would be dishonest of us to provide you with reviews in bulk, so we will consult with you on strategies for achieving as many quality reviews as possible.
Getting backlinks from geo-targeted and local sites has a huge benefit for ranking locally. We look at local blogs, news sources, and discussion forums that might present an opportunity for your site to obtain a link.
We offer 3 Great Reasons to apply local SEO strategies to your company’s web development. They are:
Moving up in the search results will give your local business and website fantastic exposure. Being at the top of the search results for keywords that relate to your business speaks for itself, in the volumes of extra online traffic you can attract to your site.
Local SEO can be a great marketing strategy to bring tremendous return on investment (ROI). During the consultation process, we always share some realistic goals of what kind of traffic our clients can expect after climbing to the top of search engine results pages. We do this through enhanced keyword research, which includes keyword query volume estimates that change on a monthly basis. Some keywords can generate hundreds of visits per month, whereas other clients need only a few converted users to make their money back.
Having a local SEO agency to monitor your website will give you peace of mind. We have the tools to monitor your site and detect when, and if, rankings drop. We can then take the necessary actions to get you back to the top, while you continue to run your business. It’s “no worry” SEO management!