If you are a business owner, the most important element of your website is content. Content is the foundation of any successful site. Without it, you have nothing to offer your visitors or potential customers. And without them being able to easily find what they are looking for on your site, they will bounce off rather than convert into leads or sales. Luckily, website lead generation is part art and part science. But with all this in mind, how do you create effective content and elements for your website? Here are some things to keep in mind when creating a website that effectively generates leads.
1. Clear Calls to Action
A call to action (CTA) should be visible and easy to find. CTAs should appear on multiple parts of the page, without interrupting the logical flow of the site content. Your calls to action should also be clear and concise and use language that encourages readers to act immediately.
A successful CTA button is a color that stands out from its environment; this allows users who are scanning your page without actually reading it carefully (a common occurrence) an opportunity to see the CTA immediately and click on it later if needed. It’s best when you can choose a button color that contrasts with surrounding text or images so it grabs attention easily—but don’t go overboard with bright colors because those could distract from other elements on your webpage (e.g., videos). And finally, make sure your buttons are responsive so they work well on mobile devices as well as larger screens like desktops/laptops!
CTAs have been proven to be an effective form of website lead generation.
2. Informative Articles
Informative articles are one of the most effective ways to generate leads on a website. A well-written article that is relevant to your target market will help you establish yourself as an authority in your industry and increase trust with your potential customers.
In order for an article to be successful, it must be relevant to your audience. The topic should be something that’s important for them, not just interesting or entertaining for you. This can mean anything from sharing information about a new product or service offering, educating readers on how to use their current products/services more efficiently, providing insights into industry trends that affect their ability to do business successfully—or any combination of these things! As long as there’s a clear benefit for users at the end of reading it (like saving time/money) then chances are this kind of content will work well for getting leads too!
3. Easy to Skim Pages
Make sure that your website pages are easy to skim. It’s highly unlikely that your site visitors are going to read every word of every page. They’ll skim headlines and look for relevant sections that they will be interested in.
- Bullet points are a great way to break up long paragraphs and make it easier for your customers to skim the page.
- Use clear subheadings/headlines when breaking up large chunks of text into smaller sections.
- Images can be used in the same way as bullet points, but they can also be used as “eye candy” if you need something that looks good on your site but doesn’t really add any value (like a section with only images).
- White space – leave some blank space between paragraphs or around an image or other element so it doesn’t feel like everything is crowded together. This makes it easier to focus on what you’re reading without getting overwhelmed by all the content surrounding you in an area where there’s not much room left over after everything else has been added in! 😀
- Short sentences and words – don’t use long-winded sentences when shorter ones will do just fine! The shorter ones often have more impact because they’re harder for readers’ minds to process at once; this makes them more memorable than longer ones which get forgotten more easily because there was too much information packed into one sentence.”
4. Contact Forms
Contact forms are a great way to capture leads. They’re an easy way to get in touch with potential customers and can be used to collect email addresses or other information. Contact forms should be easy to find on your website so that visitors don’t have to hunt for them. Make sure you have unique fields instead of using the generic “Name, email, message” field format.
5. Landing Pages
Landing Pages are specific pages on your website that are designed to capture a visitor’s contact information. When someone clicks on an ad, for example, the landing page is the page they land on after clicking through the ad. Typically, the only way to leave this page is to close the tab/window, or fill out the form. No external links are found on the page.
They can be used for capturing other types of information such as:
- Email addresses (this is usually the primary goal)
- Company name and address so that you can send them marketing materials (newsletters) in the future.
- Demographic interests
- Product interests
6. Local Businesses: Name, Address, Phone
When it comes to local businesses and website lead generation, you want to ensure that Google knows exactly where you’re located. This helps your website generate leads for your business and can also improve your SEO (Search Engine Optimization).
To accomplish this, add a map with the location marked on it. Include links to the website and social media page, along with any other contact information you have available. Make sure that the location is clearly marked and easily found by others who might be looking for it.
You could also include a link directly to an online form where people can request more information or schedule appointments at their convenience.
7. Testimonials and Reviews
Testimonials and reviews are great ways to build trust with potential customers. When people see what others have said about your business, they’re more likely to buy from you because they feel comfortable that other people like their experience as well. Reviews also give you more credibility online. In fact, 92% of consumers read online reviews before making a purchase decision!
If you don’t have many testimonials on your website yet, consider asking clients who’ve worked with you in the past—or even friends or family members—to leave one for your business. You can also reach out to bloggers who may be interested in reviewing products or services related to yours (like photographers) and ask them if they’d like free access in exchange for leaving an honest review on their blog and linking back to yours at the bottom of it.
For local businesses, RevenueJump can be a great software that automates and optimizes this.
8. Lead Magnets
A lead magnet is a “free or low-cost product” that you offer in exchange for contact information. Lead magnets can be used in conjunction with landing pages, which are web pages designed to convert visitors into leads and customers.
Lead magnets can include:
- Ebooks (how-to guides, research papers)
- Videos (product demos, testimonials)
- Guides (lists of tips and tricks)
Generate those website leads!
If you’re looking for better website lead generation, then look no further! These elements will help you create a website that is sure to grab potential customers with its attractive design and engaging content. Should you need any help from us professionals, please get in touch with us.