9 Essential Website Elements for happy users

9 Essential Website Elements for Happy Users

What makes a great small business website that makes users happy? There are certain essential website elements that everyone should have in order to please today’s tech-savvy web visitors. These include:

  1. Clean and Easy Navigation: Good web design results in a site that’s a pleasure to look at and is easy to use. Ideally, your website will look clean: not cluttered with too much text, images, or features. You need just enough to capture your customer’s attention and prompt them to take action. Additionally, a simple navigation bar that guides your web visitor easily around your site should appear on every page. Make sure your logo links to your home page.
  2. Modern Design: Design, color, or functionality that’s out of date can drive your customers away. Choose a modern design to connect with the modern customer.
  3. Cross Browser Compatibility: There are a number of browsers that your website visitors can use to view your site. These include Chrome, Safari, Firefox, Internet Explorer, Microsoft Edge, and more. You want to make sure that your website looks and functional consistently in all of them.
  4. Mobile or Responsive Design: Mobile devices, including smartphones and tablets, have become the primary way many people access the web. Having a mobile or responsive website design means your website looks great and works well no matter what device your visitor is using.
  5. Large Quality Images: Large, quality images that are both visually appealing and convey your brand messages well are essential to your small business website design. These images can include your merchandise, pictures of you and your team, or anything else you feel will make your site more interesting to your customers.
  6. Easy to Find Phone Number: Make it easy for your customer to do business with you. Make sure your phone number is prominently positioned on your website.
  7. Social Media Connectivity: Social media has become the primary way people share information that they find interesting with their friends, colleagues, and family. Make it easy for your web visitors to share the information they find on your site by having share buttons for Facebook, Twitter, Google+ and other relevant social media platforms.
  8. Calls to Action: Provide compelling calls to action: text and graphics that encourage customers to take the next step, whether that’s filling out a request for more information, signing up for an email newsletter, or making a purchase.
  9. Fast Load Time: The majority of people will abandon a website if it doesn’t load in 3 seconds. The result is the loss of a potential customer.

If you’re looking for a web design team that understands you business needs and all of the essential website elements, contact the experts at Mvestor Media. We provide 100% custom, quality design and development.

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