As you already know, your website’s design cannot be static. To ensure that your web design is working for you in the way that it needs to, you need to consider redesigning or updating your website on a monthly and annual schedule. Explore these elements of modern web design to improve your online presence.
Tips and Tricks for Modernizing Your WordPress Web Design
If you’ve been keeping up with our blog, you already know that you should be regularly updating information on your website to reflect your latest updates, products, or any specials that you may be sponsoring. You should be prepared for to launch a new version of your site every two or three years to make sure that your web design is modern, accessible, and SEO-friendly.
Use unique and large typography to identify your brand
If you have had the opportunity to establish your brand or business, it’s likely that you already have particular font type that your customers can identify your business versus the brands of your competitors.
With the introduction and growth of the world wide web and proliferation of open source content made available by Creative Commons and the Internet, designers have an exponentially larger selection of fonts available to them for little to no cost. Fonts with an updated design also make it easier for you to express your brand more accurately through typography, but it also gives you updated and modern font options that you can use to guide your audience through your site.
Why it works
When placed correctly, unique typography will enable your web design to lead your readers or clients to different parts of the page and your website. Your choice in typography can also give your audience subtle clues about the cadence and spirit of your business. Is your brand fun or serious? Is your site functional, informational, or entertaining?
When deciding on the font families to incorporate into your web design, make sure that your web developer or designer works with a font that is readable to different browsers, computers, and devices. Don’t make the mistake of choosing a font that isn’t supported by standard browsers like Chrome, Internet Explorer and Safari, your website display and rankings will suffer from their lack of mobile accessibility.
Use large and responsive “Hero Images” to capture your audience
Using large, impactful images such at the top of your site, allows you to weave around the traditional newsroom concepts of “above and below the fold.” By focusing on just an image with minimal text as opposed to a call to action or social media buttons, you can create an impactful visual experience for your audience that will compel them to scroll down for more.
Some websites use hero images background as a slideshow with text and other content overlaid on top. Like the tactic above, this can help you tell the story of your brand or business without having to rely on text alone.
Why it works
On the Internet, your customers are coming from all over the world. You don’t know if they’re finding your website from their phone or tablet in the comfort of their homes, or from their work computers. If you are using a hero image, make sure the images incorporated in your web design are responsive and equally impactful across all media; this helps brand cohesion and ensures that your visitors have the same experience across all devices.
Work with the Right Web Developers and WordPress Designers
Why let yourself get bogged down with the in’s and out’s of web design? At Mvestor, we’ve created a team of experienced WordPress web designers and web developers who have the tools and skills to create a site that is user-friendly, accessible, and modern.