More Tips for Modernizing Your WordPress Web Design
As a small business owner, you work hard to ensure that your business is seen and heard by the right audiences. In a twenty-first century world, effective, modern, and accessible web design is a crucial element to your business’s success and visibility online.
Implement modern storytelling through background videos
Videos that automatically play in the background of a landing page will enhance your user’s experience while inviting your visitors to engage in the story of your product or brand. Background videos can be used as an effective, multi-dimensional storytelling platform, thus reducing the amount of text-heavy material that users can find overwhelming and unappealing.
Why it works
Background videos work because they effectively entice your visitors from the moment they land on a page. A video allows you to combine several visual and audio elements of storytelling that gives your visitor a thorough understanding of your brand and your message without having to read any blocks of text.
Keep in mind that our brains also process videos 60,000 times faster than text. So, while most audiences are reluctant to delve into a page full of text, a video is an effortless and easily consumable alternative.
Keep it simple and modern with semi-flat design
Although the semi-flat design was has been around for awhile, it wasn’t until technology giants Apple, Google, and Microsoft started implementing this approach to web design that the style became one of the newest standards for modern web design.
Simply put, flat web design refers to the use of any element that doesn’t include—or give the perception of—three dimensions, like shadows. When it comes to accessibility, flat web design is not only easier for users to understand, it can also be loaded more quickly because it lacks the overly-technical elements that slow your page’s load speed down and turn off potential new customers.
Why it works
Flat web design helps your audience understand your content faster and adding elements like a ‘hero image’ or background video, will not only add depth to your website, it will also bring your brand to life. Whether you implement flat web design on your entire website using flat or make use of shadows and other elements, remember that consistency is key.
When speaking with your web development, make sure that your homepage, product pages, and any other cornerstone sections of your website implement the same design elements and cues, so your visitors instantly understand what they’re seeing.
Modern Web Design That You and Your Customers Can Trust
Regardless of your industry, make sure you invest in a web design that is modern, accessible, and cohesive with your brand and messaging. Connect with us today to talk about which one of our plans fits your business’s needs best!