Whether you’re a small business owner or looking to expand your brand, web presence has become an increasingly essential aspect to running a business in any industry. Here are some common web design myths and legends that many business owners have about web design.
Myth 1: Once Your Site is ‘Finished’ It Doesn’t Need to Change
Most people think of projects in terms of a timeline where there is a finite beginning, middle, and end. Unfortunately, applying this concept to your website design can hurt your business and your brand. Imagine that your website is similar to a storefront display. Most retail stores will typically change or update their displays to reflect special events, sales or the changes of the season.
When you launch your website, you’re launching a living draft that should be constantly monitored and updated. By monitoring your site and it’s content, you can learn more about your audience, what kind of content works for them and, most importantly, what kind of content doesn’t work for them. Without your thumb on the pulse of what current and potential customers want, you aren’t making the most of your web presence. and that will inevitably hurt your sales and your reach.
Because the Internet is literally bursting at the seams with technologies and devices, business owners should be open to redesigning their site at least every two or three years. Updating your site, however, should be a constant process, especially if there are timely services or announcements that you’d like your audience to know about.
Myth 2: It’s Important for You to Like Your Website
This is one of the biggest web design myths out there, and it may be the reason your website is not performing as well as you’d initially hoped. When thinking of your website as a business, you must first ask yourself: Who is this for? The truth of the matter is that your website should always be designed with your audience in mind. What that means in practice is that your web design should be based on the preferences of your most active users and the potential clients or customers that you are trying to bring to your site.
Some good questions to ask yourself are:
- Who are my customers/clients?
- What information are they looking for?
- What information can I provide to convert a potential consumer into an active one?
- What kind of messaging and images are resonating more with my clients?
- What design elements are the most appealing to my audience?
Myth 3: A Beautifully Designed Website Is All You Need
When it comes to making your website design stand out from the crowd, a stylish and eye-catching design can definitely go a long way. However, even the most beautifully designed sites can crash and burn if they don’t deliver a good user experience. When your clients come to your site, you want them to offer them a site that guides them to what they’re looking for, allows them to navigate quickly to different parts of the site and allows them to accomplish their goal easily. Your site should also make the most of each interaction with your customers by integrating a relatively prominent call to action that encourages a return visit to your site.
Don’t Let Web Design Myths Hurt Your Business
At Mvestor Media, we know that the minutiae of handling the ins-and-outs of web design can unnecessarily bog down our clients from the day-to-day responsibilities of running their businesses. Don’t just take our word for it though! We have a long list of happy clients who have seen the difference that an intelligently designed website can make. Contact us today to learn more!