Although most small business owners say that the primary goal of their website is to get traffic coming to it, what many entrepreneurs don’t know is that not all traffic was made equal. Fortunately, you can leverage elements of web design for your small business to increase your brand’s visibility and attract customers with web design.
How to Leverage Web Design for Small Businesses
The trouble for small business owners is recognized that not all traffic is going to be of equal value. In fact, unless you discover how to attract your audience to your site, the chances of seeing sales results from all that ‘traffic’ are pretty slim. That’s why it’s important to incorporate elements of your WordPress web design that will entice and appeal to the audience that best fits your brand’s voice.
Don’t prioritize ‘going live’ over getting it right
Many business owners, especially those just starting out, tend to misplace urgency over getting their website ‘live’ with understanding their target market. While you may be tempted to join the cacophony of sites and brands already online, before you launch your web site, you must first define a target audience and the specific market you are trying to appeal.
Contrary to popular belief, your website should be designed around your research because you are not developing your site for yourself but rather for an audience—preferably one seeking a product, service, or information that you provide.
MVM Web Design Basics: Consider including using larger font sizes for audiences that may be older or have difficulty seeing small type and mobile compatibility for younger consumers.
Resist the temptation to go for flash over substance
To be successful on the internet your company needs to focus on marketing quality content from your website. While web design will drive users to your site, your content is what establishes long term credibility to your brand. That means web design for small businesses shouldn’t be focused on merely getting people to the site; they should also focus on getting audiences where they want to go as quickly as possible.
MVM Web Design Basics: When a visitor comes to your website, they probably already know what they want from you. A good rule of thumb is that a customer can’t find what they are looking for in few, then you probably need to go back drawing board.
Where is your call to action?
What do you want customers to do once they’ve found you online? Do you want them to buy a product or service? Do you want them to contact you or subscribe to your business e-newsletter? Thinking of and answering these kinds of questions will help you create the foundation of your user experience.
Remember, it’s up to you to tell visitors what the next step is and when. The goal for your content should always be to answer the question, “What’s in it for me?” for your audience; your call to action tells them what to do or where to go next.
Attract Customers with Web Design Today
At Mvestor Media, we often work with entrepreneurs who have to wear many hats as they build their businesses. Our team of Las Vegas web designers can help you develop an original WordPress web design built around your audience’s needs. Connect with us today to attract new customers with web design today.