a man working on a website’s power zone

Web Design Basics: Understanding the Power Zone

Let’s just jump right in and get to the point. It’s important to grab someone’s attention right away. That’s a good rule of thumb when communicating important information with someone—especially if you’re showing off your brand or product. How does something like that work for web design? Well, the moment you hit the front page of the website, you are greeted by something known as the power zone.

What Exactly Is the Power Zone?

Homepage design is crucial when it comes to creating the ideal user experience. When people first visit your business website, they’ll go to the front page and process a thousand bits of information. It’s easy to get lost. Users must quickly judge what is and is not essential. To help your users find the right information they need, you need to optimize what’s called the power zone.

The power zone is the top third of the home page, with the most powerful section being the upper left-hand corner. In this area, web designers and digital marketers place vital information people need. Without it, you can risk confusing users and having them leave the site too soon.

Utilizing the power zone is crucial. It’s the area most users will use to navigate through the site; it’s often what they remember when they click off the website. Sound important enough? Now think about how easy is to implement some sort of order and web design tricks to make this section really pop.

There’s no reason not to.

Elements of a good power zone

For the most optimized power zone, ask your Las Vegas web designer to include some of these following essential web design elements:

  • Logo
  • Company name
  • Phone number
  • Navigation bar
  • Call to action
  • Social media links

It’s important to remember that not all of these items are required. However, you and your web designer must decide which ones to include that best suit your business’s needs.

Work with a Knowledgeable Las Vegas Web Design Company

For more web design tips, seek the help of our Las Vegas web designers. We go beyond web design basics and use our expertise to create anything you could imagine.

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