When you are desperately looking for a dentist to care for your toothache, you run to Google to search for “dental care near me.” You usually trust the first option and use them for your needs. But how does a business stand above so many other similar options on Google? Search Engine Optimization.
If you are unfamiliar with this term, no worries, we have SEO resources for you to use for your business and website. You will begin to see your ranking boost with these helpful tips and you might be the number one search in no time.
6 SEO Resources to Help You Understand Search Engine Optimization
What is Search Engine Optimization? It is the process of getting traffic to your company website through the organic and free search results from various search engines.
Many times, we will take on new clients where they are unaware of the world of SEO and online marketing. All they can understand is their bottom line: rankings, traffic, and conversion = more money. As a marketer, you’ve already done an excellent job selling yourself and your services, however, it is possible that clients will hire you without any background knowledge of how SEO works. It is to both of your advantages that you educate your client on this process.
Webmaster Academy: How Search Works
In this video on the Google and Your Business Blog, Matt Cutts shows how Google’s search engine works at the very core. Spiders, crawling, indexing, and SERP results and calculation are clearly lined out for a beginner. The understanding of SEO is simplified for you and gives you an intro on how to incorporate search engine optimization.
Portent: How to hire an SEO company
Ian Lurie wrote an excellent post specifically for those wanting to hire an SEO company. This one might be tricky to give a company upfront (because they might think you cheated and memorized the answers), but if you can sneak it in (through a third party or some other way), you can get them to ask you these questions. With the right answers, you’ll get major brownie points. They will also learn which aspects of an online marketing campaign will be the most important.
PRO Tip: Let this questionnaire and point system be a standard for you as an SEO or agency. If you’re answering these questions incorrectly, you might want to go back to the drawing board on your SEO strategy.
Search Engine Land: Search Engine Violations and Penalties
There is nothing worse than watching a company’s ranking drop due to their own actions. Search Engine Land’s infamous Period Table of SEO offers a great section on Spam and Violations. Go through this section with your client to ensure that they understand how using shady/black-hat tactics penalizes a site.
Moz: The Beginner’s Guide to SEO
Moz recently updated their Beginner’s Guide to SEO with today’s best practices. This guide goes in-depth with ten sections from the basics of search engines all the way to measuring and tracking success. One notable chapter 9 covers myths and misconceptions of search engines.
GetListed: Local Search Ecosystem
For local SEO clients with Google+ Local accounts, this resource can help them understand the importance of local citations. If you are creating quotes for them on their behalf, use this PDF to show them how in-depth the process can be. Also, be sure to teach your SEO clients the importance of NAP consistency.
The SEM Post
If you need a blog to learn of the updates in the SEO world, SEM Post offers industry leader insights and help for those unfamiliar with the ranking game. They provide the latest in Google and Bing features to update your SEO strategy to go along with the newest up-to-date features.
Your Teacher in all Things SEO
Mvestor helps you with your managed WordPress Website to keep up with the latest SEO trends. We ensure your website is getting to your target audience and up your rankings on Google. Connect with us today to see how we can help!