Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s unpaid search results. The goal is to have search engine bots scan your website and rank it based on relevance. Websites high in relevance can be found the top of the search results. SEO for businesses is an ongoing process that requires continuous maintenance. Here are the four steps in an easy SEO checklist to successful website optimization.
Mvestor’s SEO Checklist: Website Optimization in 4 Steps
The first step is to analyze both your own website as well as competing websites. The website analysis should focus on the following SEO elements to determine search engine positioning:
- Meta descriptions
- Title tags
- Content keywords
- Alt texts
- Code to text ratio
For example, higher code to text ratio increases ranking in the results page. While accompanying alt texts with images increases SEO friendliness.
When analyzing competing websites, you can begin by conducting a Google search based on keywords and looking at the top results. Then critique the competition based on the same SEO elements you used to analyze your own website.
The second step revolves around identifying a list of keywords and phrases. To begin ask yourself, “what are my customers typing into Google to find my website?” This step involves delving deeper into the mind of your customers and understanding their needs.
Conduct a keyword analysis at least once every two months. Your traffic and ranking should improve through the proper use of keywords. Traffic is regarded as more important than ranking, but ranking indicates the progress of your keyword analysis. Marketing research shows that 90% of the world-wide organic traffic comes from Google.
Step three involves creating content to improve website optimization. Optimized content should include strategic phrases on a web page. SEO tips for best practices suggest you should include up to three keywords for every content piece per web page and continue to add web pages in a timely fashion.
Blogs are a great way to continually add more web pages to your site. Opt to use WordPress web design as it can help easily design blogs and includes plugins to guide you through optimizing onsite content.
For the best optimization, avoid keyword stuffing in your content. Keyword stuffing loads your content and website with irrelevant keywords that will harm your ranking.
Maintain and set your goals
The final step to website optimization is set goals to determine the best SEO strategy. The best way to measure the effectiveness of your SEO strategy is to continuously analyze rankings, traffic and keywords.
Set clearly defined goals to improve your SEO strategy and measure return-on-investment. You can prioritize increasing traffic, improving conversion rate or adding keywords based on your business structure. Remember that optimization is a continuous process, so your website will improve overtime.
Get Your SEO Friendly Website Design with Mvestor
We use WordPress, the most Google-friendly CMS, to create websites that are optimized for search engine. At Mvestor Media, we have an entire team of WordPress web experts, designers, and developers ready to help with your SEO web design. Visit our website for more SEO tips and web design basics.