What is the purpose of your website? This is the first question that should be asked before beginning any web design project. A purpose-driven web design focuses on identifying the mission and goals of a business before designing their website.
What is a functional web design? A functional web design concentrates on meeting the needs and desires of users of that website. Functional web designs help please the individuals who will be using the website.
Purpose and function should be combined to upgrade and create an optimal small business web design. Here are the steps to follow when creating a purpose-driven and functional web design.
How to Create a Purpose-Driven and Functional Small Business Web Design
Small businesses should provide customers with modern web designs that are not just simple and effective, but also beautiful. Studies show that global consumers prefer to interact with beautifully designed content. However, a beautiful web design is not the most important web design element. Web designers need to take responsibility for not only the aesthetic elements of a website but also the aligning the web design with the goals of their business clients.
Learn all about the business
The first step is to educate your web design company on all the aspects of your client. Who is your client? What business are they in? What is the mission of their business?
Your web design team should gather all this research before designing the website. Being an expert on the business can be easily overlooked, but it would be a disservice to your business client and their customers.
Identify the business goals
Why did this small business hire you to design their website? A great website is essential for a small business to achieve their goals. The core of a purpose-driven web design lies in identifying the goals of your client’s business.
All websites have commonalities that make them successful, but there is not one template that can be used to create all websites. As every small business is different in nature, their web design should reflect those differences.
The goal of a website may be to increase traffic, but knowing where that traffic is coming from is key to attracting the best users of the website.
Identify the users of the website
After gaining extensive knowledge of your client’s business and their goals, consider who will be visiting the website. The business structure and goals will guide how users will experience the website. When creating the web design, it is crucial to know who the website is being designed for. It is designed not just for the client, but also various stakeholders:
- Current and potential customers
- Business partners
- Employees and potential job-seekers
After identifying all the potential users of the website, identify where they are finding the website. What are they searching? What will capture their attention? It is vital to give users what they want. Following a purpose-driven design is proven to attract the best customers.
Prioritize and simplify content
Once you know who the users of the website are and how they are getting to the website, identify what they want and clarify the content. The purpose of the website has to align with what the user wants:
- To locate information
- Buy a product
- Subscribe to a service
- Interact and socialize with other users
Users prefer a simple user experience, so it is important to eliminate unnecessary content.
Use Purpose and Function to Upgrade Your Small Business Website Today
Users have a need, and a website needs to provide a solution. Our team of WordPress web design experts uses these steps to create websites with purpose centered around functionality. Contact us to create your small business web design driven by purpose and function.