The best web marketing strategy considers how users search for websites in your web design. Successful business owners know the link between marketing strategy and a proper web design. The effects of web design on marketing help increase customers, sales, and brand identity.
Understanding Customers and the Effects of Web Design on Marketing
Understanding your customer base is the first step in finding new customers, attracting them to your website, and increasing sales. Web users prefer websites with modern web design elements. Modern web designs are perceived as more trustworthy and to increase trust, your web design should be free of:
- Busy layouts
- Pop-up ads
- Slow-loading times
- Unattractive content
Effects of web design on marketing and boosting conversions
Another one of the effects of web design on marketing is boosted conversion rates. Your web design can boost conversion through navigation, calls-to-action, and color schemes. Simple navigation through your website will allow your web visitors to easily find what they are looking for and reduce bounce rates.
Once visitors find the content they’re looking for, the right CTA will convert them to customers. A simply A/B variation test determines the best spot to place your CTAs. A/B testing determines the most effective places for CTAs in your landing pages.
Scientific show color palettes and schemes psychologically influence consumers behavior. Changing the color of your links impacts the number of clicks.
Improving brand strategy and the importance of a website for business
The importance of a website to an organization reaches as far as improving brand strategy. The branding of your business should be intertwined and reflected in your website’s branding. Your website is an online version of your business and the face of your company with consistent fonts, logos, and messaging.
The branding on your website takes it one step further and allows you to communicate with customers anywhere they go. For many customers, your website is the first impression and interaction they’ll have with your brand. Consistent brand messaging establishes credibility and impacts future relationships.
The importance of a website in digital marketing
Content is king and the hook that keeps visitors on your website. Adding new content in the form of blog posts is a great web marketing strategy. 85% of web users conduct research before making an online purchase, so visibility in the search engine results page is pivotal for businesses. Adding keywords in new content posts will focus in on customer search patterns and increasing search engine visibility.
Improve Your Marketing with Our Web Design
At Mvestor Media, our team of experienced WordPress web developers creates custom websites to best serve your business’ needs. We understand the effects of web design on marketing and use our knowledge to design a website that’s right for you. Contact us to learn how we can help you improve your business!
