It is important to keep a client’s perspective in mind when designing a website, but you should keep them in mind even before you start the web design. Knowing what your audience is searching can be incorporated into your website for an adaptive web design.
Web design basics demand a focus on who the customers are and how they will find your website. Knowing what customers are searching for is the foundation of search engine optimization. A common SEO tip is to know what customers are asking search engines.
Incorporating How Users Search for Websites in Your Web Design
Search Engine Process
Attracting the right customer to your website often begins at a search engine. How do your customers interact with search engines? It can be broken down into a five-step process:
- Think of a question: the user will experience a need for information
- Ask the question: will formulate the query, a string of words or phrases that make up their search.
- Enter into a search engine: as of 2016, Google makes up over 90% of the world’s search engine market share.
- Browse the results: the user will then be exposed to the search results containing the answers they desire.
- Choose the best answer: this is where the user can choose your website.
If they are unsatisfied with the answers provided on your website, they will exit your website and restart the process until they find their answer.
Three types of queries
In order to provide the best answer, first you must know what a customer is asking. There are three categories of queries a customer may ask a search engine.
The first is a transactional query which is comprised of wanting something. This can be a product or service. Searches for a concert ticket or playing a certain song would be transactional queries.
The second is an informational query, which is displays of a need for specific information. One example would be “what is the best web design firm in Las Vegas?”
The final type of query is navigational, which is a search for a place on the internet. If you are looking for the Mvestor Media homepage, your search is navigational in nature.
Once you understand what your customers are searching for, you can provide the correct the answer on the web page they click on.
Searching on mobile versus desktop
The device a customer uses can affect their journey through search engines. A responsive web design reflects the importance of having a website that is optimized for the mobile web. The size of the screen even affects which search engine results customers click on.
New eye-tracking studies to review where consumers are focusing their eyes are conducted yearly. The best place for click activity is still the first organic search. However, it takes users 87% longer to see the first organic search results on mobile devices as opposed to desktops.
Users may be distracted by paid ads, maps or other brands on a mobile device before they see the top organic results. A new strategy needs to be implemented to get those mobile users from the organic results to your website.
We Know What Customers Are Searching For
The Mvestor Media team designs every website with our customers in mind. We customize our customers’ websites to be friendly to their customers. Discover how our web design process can help your customer find you on their search engine design process!